Nam Niram | Oversized Tamil T-shirt | Dark Brown

The Nam Niram campaign by Angi aims to normalise dark skin tones within the Tamil community, not glorify them. Inspired by the founder’s and his brother’s personal experiences with colourism, the campaign challenges deep-rooted societal bias associating fair skin with beauty and success. By using dark-skinned models and representing their shared tone through a Pantone chip design, Angi stands against ridicule and marginalisation. Despite backlash, the brand remains committed to inclusivity, featuring diverse individuals regardless of skin tone, age, gender, or body type. Nam Niram marks the beginning of a bold shift in fashion—where identity, in all its forms, matters.